A man wearing sunglasses, a white Polo Ralph Lauren shirt, and beige pants holding a Ralph Lauren shopping bag standing outside a storefront with a display window featuring handbags and a background of a city sidewalk.

I’m Atanas Anastasov, a creator, photographer and writer documenting hotels, travel, dining, menswear, interiors and refined living.

My work brings together travel, hospitality, personal style and interiors through photography, video and writing. Hotels and restaurants are at the centre of it, alongside menswear, design and the details that shape how a place is experienced.

I create photography and short-form video with a focus on clean styling, natural movement and a refined visual perspective that still feels real.

Anastassov Journal gives those experiences more space. Through first-hand hotel stays, restaurant stories and travel guides, I write about the places I visit, looking closely at service, design, atmosphere and the details that distinguish something good from something exceptional.

Everything I create reflects the way luxury is experienced today, through where you stay, what you wear, how a place feels and the standards behind the experience.

Alongside my social channels and Anastassov Journal, I work with hotels, restaurants, destinations, fashion and lifestyle brands on creator collaborations, photography, video and visual content for brand use.

I’m available for selected collaborations across Europe and internationally.